Getting started with social media is simple. All you have to do is register an account, hire a Chicago social media marketing consulting company to handle your social media marketing campaign and you have got it made. Hate to be the one to rain on your parade, but that’s just the beginning.
Maintaining a good social media presence takes work – a whole lot of work. Unfortunately, many people fail when it comes to growing a thriving social media presence. In this post, we share 5 important things to avoid on social media that could potentially wreck your brand:
1. Using Social Media to SELL Your Product or Service
Yes, social media is a great platform to promote your product or service; however, it shouldn’t be used solely for ‘selling’. The key to winning at the social media marketing game is to build rapport first. You build rapport by sharing useful content that is relevant to your target audience. Then offer them your product or service as a solution to their problem or need.
A lot of people fail at social media marketing because they treat it like a 24-hour sales tool. This is why it’s important to choose the right social media marketing consultant to handle your campaign.
2. Airing Out Grievances and Frustrations
It is okay to share your pet peeves or your dislikes once in a blue moon, but don’t overdo it or people will label you as a constant complainer. Many people use social media to get away from the daily grind, so-to-speak. It’s a complete turnoff when a person is constantly posting negative information about their personal dislikes.
3. Social Media Cover Art Doesn’t Match Your Brand
Your Twitter, Facebook, LinkedIn, Google+ and other social media platforms should mirror your website. If your Facebook design is the opposite of your Twitter, Google+ and your website, it will cause confusion. The key to good branding is training your target audience’s eye to notice your brand. Big brands do this all the time.
For instance, when you visit Target’s Facebook or Instagram page, you instantly notice their brand. Mirroring your website’s brand image doesn’t mean you can’t be creative or that each platform can’t have its own personality. Just make sure that it reflects your overall brand image. People should immediately know it’s ‘you’.
4. Neglecting Your Social Media Bio
Believe it or not, people will actually view your bio on social media. Make sure your bio is professionally written and to the point. It should include your website’s URL and your location. In addition, it should be written in third person. It just sounds more professional.
5. Ignoring Your Fans and Followers
Make sure that you respond to your comments immediately. When you avoid responding to your followers’ comments and questions, this totally defeats the purpose of having social media. The purpose of social media is to build relationships with your fans and followers – in hopes of gaining loyal customers.
If you have to – designate someone to monitor your website daily. Remember, your audience is watching you to see how you respond to people’s questions and comments. If days go by and your comments are not answered – that shows a lack of communication between you and your followers.
Do you need a social media consultant to help build up your social media presence? Feel free to contact Green Apple Sales today at (855) 332-7753.