The goal of every serious business owner is to get their website placed at the top of the search engines. This goal can be achieved through Organic SEO. This technique will not only improve your ranking, it will help potential customers find you before your competition. It can also support your branding efforts and promote your website to qualified prospects.
What is Organic SEO?
Organic SEO (or natural SEO) improves the quality of traffic towards your website by making it more visible in the search engine results by using specific keywords. Organic SEO concentrates on link building, Meta Tag optimization, content creation and website optimization. Non-organic SEO focuses mainly on paid advertising, such as pay-per-click advertising.
With paid search, you achieve rankings by paying for the amount of impressions and click-throughs on a website. Organic search results are free and you don’t have to pay as you normally would with paid search advertising. Both forms of online marketing techniques are effective strategies. However, organic SEO produces long-term results.
Benefits of Organic SEO
Organic SEO builds customer trust. When you have a well designed website with organic content, you’re telling your visitors you have their best interest at heart. You’re also giving visitors the impression that you are a trusted expert in your field. Let’s face it, people are more likely to do business with people they trust.
Organic SEO is more cost effective. When you compare organic search engine optimization to paid listings, it is much more affordable. Although there are advantages to paid listings, if you’re on a limited budget it can be very expensive. When you get your website organically optimized, you can achieve your desired results. With paid listings, you’re constantly vying for position. You’re often paying more out of pocket in order to appear at a desired location on the search results page.
Organic SEO gives long-term results. Imagine receiving free, consistent traffic to your website for months or years down the line? With organic SEO, your website appears on the search result pages longer than Pay-Per-Click (PPC). As a result, it can lead to long-term ROI for your business.
The main ingredient of organic SEO is relevancy. Since Google has changed its guidelines, they have become very selective on the sites they rank high within the search engines. The days of getting away with keyword stuffing and using unnatural SEO tactics as a means to boost rankings are numbered. Relevancy is the key to receiving long-term results from search engine optimization.
Although Organic search engine optimization may be slower in listing your website, you’ll experience more longevity. It is more permanent than paid search which runs for a limited amount of time before it dissolves. Organic SEO is a wise investment for any small business or start-up company that wants to improve their web presence within a reasonable price range.
If you want to start outranking your competitors, contact us via email or call (855) 332-7753.