What is On-page Optimization?

Every website owner desires to have traffic. On-page Optimization is the obvious way to increase your web traffic. On-page Optimization is work performed on a website to help make it more search engine friendly. It’s clearly visible on your website or in your code, and it brings you the best target audience: customers already looking for your website.

Examples of On Page Optimization Include:

  • Use of filters and meta or alt tags in your HTML coding
  • Keeping links up to date and removing dead links
  • Including keywords frequently used by search engines
  • Using headlines and sub-headlines in your text

What Are the Benefits?

On-page Optimization means that internet users who are looking for you, your industry, or business will be able to actually find you, and be inclined to give your company business based on your website. Without optimization, no one will be able to find your website via the search engines.

On-page optimization can improve your page ranking with the most popular search engines (Google, Yahoo, Bing, etc.) without forcing you to pay for more advertising.

Furthermore, On-page Optimization is done by changing factors largely already in your control: how your website looks, what the text reads like, and how you’re connected to your industry on the web. An optimized website is best way to get noticed by a search engine, especially now with so many new search engines and bookmarking services out there, you can’t afford not to optimize your website’s listing on them in every way possible.

Tips for On-page Optimization

Write Quality – Although this may sound like an overused cliché – Content is Still King. Remember, the web loves original text—and tends to delete copied or duplicate texts from many search results. Search engines like Google now have hefty penalties for sites that duplicate content; so it really pays to put some effort into generating “100% original” text for your website. You’ll want to present original content for your readers as well. The content that you provide your visitors will either make or break your business. Creative content that’s persuasive and marketable is more likely to help convert visitors into customers (or subscribers).

Keywords vs. Meta Tags – It’s important to know how they differ from each other, and how to use them most efficiently. For example, keywords–the right ones in the right density–work best in the content or body of your text, whereas, meta tags work best in theof the site’s coding.

Don’t Overdo It. If you go too far with keywords, tags, filters, and/or any sort of gimmicky tricks, your site might become too easily pulled up—and be labeled as spam. Numbers count in web marketing, but you still want to focus your marketing as much as possible, without limiting your potential for growth.

Stay Active. Don’t underestimate your audience; web browsers will quickly fall away from a website that’s left inactive too long, or doesn’t have current information. Consider On-page Optimization as a form of constantly communicating with your current and potential target audience.

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